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"80% [of 362 companies surveyed] believe they deliver a 'superior experience' to customers. But when we asked customers, they say only 8% are really delivering."
James Allen, Bain & Company

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Home > May 2008

May, 2008:

UX Week SF 08.08

By Michael CummingsPublished 5/17/08
Adaptive Path's (AP) UX Week event is coming up in August, 11th through 15th: 8/11-8/15 2008. The 11th, however, is for registration and reception only, so it's really a four (4) day seminar. If you have attended previous UX Weeks, and have thoughts about it that others could benefit from, please post them via comments, below. Basically the days are divided in to lectures, in the morning, and workshops in the afternoon. This, to me, seems an "inside out" approach: If I were a lecturer, I'd p... Read Full UX Week SF 08.08 Article »

Got Strategy?

By Michael CummingsPublished 5/11/08
Got Strategy? The way you can tell whether your organization has an interactive media strategy, and is using it, or not, is by how it measures goal achievement. If you produce interactive media and measure success in leads and sales ("conversion"), for example, then you have a sales strategy applied to media design and production. This is not the same as having an interactive media strategy. The way you can tell whether or not your organization has an interactive media strategy is if it measures interaction goals specifically. Because it i... Read Full Got Strategy? Article »

Strategy vs. Management?

By Michael CummingsPublished 5/11/08
Are the means and interests of design strategy and business management inherently at odds with each other? If so, then why do they need each other so much? As in most of life this far from the sun: paradoc reigns. Let's look at the vinegar and oil relationship between practices of design strategy and business, and see if we can make a little dressing from it. Almost as soon as I'd first landed a gig in a web group at... Read Full Strategy vs. Management? Article »

Googleyness and Yahoo!

By Michael CummingsPublished 5/10/08
Yes, Google is very Googley. As Yahoo! is, well, Yahoo-ey, I suppose. But is Yahoo! actually Googley-er than Google itself? Using a simple UX score card, let's see. How well, then, does Google measure up against its own UX... Read Full Googleyness and Yahoo! Article »

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