User Experience.UX Design

How To Win Users and Influence Their Behavior

Most of us who have practiced, and sometimes merely preached, user-centered design understand that at its core it means giving people what they want, not what we think they do, and especially to strive never, ever, to assume that they want what we do. This requires methodical testing and reliance on empirical data. Sure, with exposure to enough of it, continually, over time we can find common patters of how people do things via human-computer interactions. And something of How To Win Users Article »