SEO and UX: Common Goals

04.25.09 0

User experience begins with the very first impression of a product or service brand. Many of us acknowledge the close relationship between information architecture (IA) and user experience design (UXD), as well as between IA and SEO. Here I draw direct lines between UX and SEO, to show how important a role SEO and social media can play in a comprehensive approach to user experience design. …read on »

Good Design

04.05.09 2

User-friendly design is a term that has been around for ages. But what is it? What is good design? First we distinguish design from art in order to define design as a specific kind of craft: one of service and usefulness. Useful quotes and a list of characteristics of good design are provided. As it turns out, characteristics of good friendship are quite like those of good design. And that’s a beautiful thing. …read on »

Design Bliss

04.04.09 0

Designers often feel misunderstood and underutilized in their organizations. Is this because the other two main parts of the interaction design triad, business and technology, don’t understand us? Or is it because we don’t know enough about the contexts we’re working in? Probably both. How do we change that? Here I combine the wisdom of Joseph Campbell with the experience of Luke Wroblewski in hopes that they will help you, too, bring the great “boons” of hard won user experience design knowledge back to the real world of business and strategy in a way that, as Campbell puts it, “in terms and in proportions that are proper to the world’s ability to receive.” The external readings footnoted are necessary for context. …read on »