Design Means Business III

02.26.11 2

In the previous second installment of Design Means Business a baseline definition of design was established so a vocabulary relating it to business strategy could be established. As strategy is traditionally in the business domain, and design sometimes thought merely visual, some tug-of-war has arisen in many organizations, either to pull control of UX design in to the business domain, or pull customer experience strategy in to the UX design domain. A case for improving collaboration and cooperation was made, and even principals of conflict resolution were lightly treated. In this next Design Means Business installment, the UX business/design strategy dichotomy is considered in terms of ways to move from subjective design and disagreement to empirical design objectives through UX process maturity, metrics, and measurement. …read on »