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Home > Archive by tag '37 signals'

Articles on 37 signals:

Got Strategy?

By Michael CummingsPublished 5/11/08
Got Strategy? The way you can tell whether your organization has an interactive media strategy, and is using it, or not, is by how it measures goal achievement. If you produce interactive media and measure success in leads and sales ("conversion"), for example, then you have a sales strategy applied to media design and production. This is not the same as having an interactive media strategy. The way you can tell whether or not your organization has an interactive media strategy is if it measures interaction goals specifically. Because it i... Read Full Got Strategy? Article »

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