User Experience.UX Design

Got Strategy? The way you can tell whether your organization has an interactive media strategy, and is using it, or not, is by how it measures goal achievement. If you produce interactive media and measure success in leads and sales ("conversion"), for example, then you have a sales strategy applied to media design and production. This is not the same as having an interactive media strategy. The way you can tell whether or not your organization has an interactive media strategy is if it measures interaction goals specifically. Because it i... Read Full Got Strategy? Article »

I'm extremely excited to be attending Adaptive Path's 2008 UX Intensive event in San Francisco, starting tomorrow. The even continues through the week and I will be attending all sessions. Tomorrow is the Design Strategy session, led by Experience Design Director, . I'll take notes and attempt to provide my dear readers with some highlights and take-aways for ... Read Full UX Intensive - Adaptive Path SF Article »