Designers often feel misunderstood and underutilized in their organizations. Is this because the other two main parts of the interaction design triad, business and technology, don’t understand us? Or is it because we don’t know enough about the contexts we’re working in? Probably both. How do we change that? Here I combine the wisdom of Joseph Campbell with the experience of Luke Wroblewski in hopes that they will help you, too, bring the great “boons” of hard won user experience design knowledge back to the real world of business and strategy in a way that, as Campbell puts it, “in terms and in proportions that are proper to the world’s ability to receive.” The external readings footnoted are necessary for context. …read on »
Don Norman’s book was copy-written in 1988, and this one proves once again that great books can remain relevant long after they first land in people’s hands. Though its point of reference for computing and user interface design will seem charmingly innocent to 21st century readers, the books real topics, have not changed: people, how they do things, and what designers must do to reduce human confusion and anguish, and liberate humanity to enjoy doing what they want or must. The need for knowledge, insight and wisdom in user interface design, as Mr. Norman gently guides us through, is as urgent as ever. No UI, UX / UE, human factors engineer, user scientist, or professional designers of any kind should practice their trade without first reading with care Mr. Norman’s now famous book.