About The Company
Launch Potato is a profitable digital media company that reaches over 30 million monthly visitors through its diverse portfolio of brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As a company dedicated to connecting consumers with leading brands worldwide, Launch Potato leverages data-driven content and innovative technology to deliver high-impact digital experiences. Headquartered in South Florida, the company adopts a remote-first approach, with a global team spanning over 15 countries. The organization fosters a high-growth, high-performance culture where speed, ownership, and measurable impact are core values. Launch Potato is committed to accelerating careers by empowering employees to own outcomes, move swiftly, and drive meaningful results within a collaborative environment that values diversity and inclusion.
About The Role
The Lead UX Designer at Launch Potato plays a pivotal role in driving revenue and performance improvements across the company’s web properties. This position requires a strategic thinker with extensive experience in UX/UI design within performance marketing, lead generation, or conversion rate optimization environments. The successful candidate will create data-informed, CRO-optimized user experiences that balance aesthetics, functionality, and strategic objectives. They will lead end-to-end design projects—from initial concept and stakeholder alignment to high-fidelity prototyping and developer hand-off—ensuring that each experience is test-ready and backed by user insights and A/B testing results. The Lead UX Designer will analyze behavioral data, heatmaps, and user recordings to generate insights, identify underperforming experiences, and implement iterative improvements. Collaboration with cross-functional teams including product managers, developers, and stakeholders is essential to ensure design solutions align with business goals and technical constraints. Additionally, the role involves mentoring team members, sharing best practices, and driving UX strategy to foster a high-performance design culture within the organization.
Qualifications
- 8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment
- Proficiency in data-informed design focused on optimizing key metrics such as conversion rate (CVR) and revenue per session
- Expertise in Figma or similar wireframing and prototyping tools
- Fluency with Adobe Creative Suite
- Hands-on experience collaborating with developers and executing A/B tests for CRO
- Excellent communication skills with the ability to present design rationale to both technical and non-technical audiences
- Strong analytical skills to interpret behavioral data, heatmaps, and user recordings
- Proven ability to lead projects independently across all stages of the design process
- Experience in mentoring and sharing UX best practices within a team environment
Responsibilities
- Drive measurable revenue and performance gains by designing data-informed, CRO-optimized user experiences across Launch Potato web properties
- Create complete, test-ready user experiences from concept through high-fidelity prototypes and developer hand-offs, validated by A/B testing and user insights
- Lead design projects independently, managing stakeholder alignment, UX strategy, UI development, and post-test iterations
- Analyze behavioral data, metrics such as CVR and RPS, heatmaps, and user recordings to generate UX insights and inform design decisions
- Identify underperforming experiences and proactively implement iterative UX and CRO improvements based on qualitative and quantitative data
- Collaborate closely with product, engineering, and stakeholder teams to ensure alignment with business objectives and technical feasibility
- Champion best practices in UX design and mentor team members to foster a culture of continuous improvement and innovation
- Propose and implement process enhancements to increase experimentation velocity and scalability of design solutions
Benefits
- "Competitive" ranging from $150,000 to $180,000 per year
- Profit-sharing bonus opportunities
- Comprehensive benefits package including health, dental, and vision insurance
- Flexible remote work environment supporting work-life balance
- Opportunities for professional growth and career advancement within a high-performance culture
- Collaborative and inclusive company culture emphasizing diversity, equity, and inclusion
Equal Opportunity
Launch Potato is an Equal Employment Opportunity employer. We are committed to fostering an inclusive environment for all employees and applicants regardless of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability, or any other legally protected characteristic.
