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The Ethics of Personalization: When UX Crosses the Line from Helpful to Harmful
👤 Tushar Deshmukh
📅 2026-03-24

Personalization: UX’s double-edged sword
Personalization in UX is often celebrated as a breakthrough in convenience, efficiency, and relevance. It promises to tailor experiences to individual users, showing them what they want, when they want it. But at what cost? As personalization algorithms become more sophisticated, the ethical boundary between…
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