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How behavioral science can help persuade our team to do one more user test
Designers are struggling to slow teams down for research. Here’s what helps.
“I think we need to slow down and do more user testing before shipping.” That was one of the hardest statements I’ve had to make to a PM. Sometimes a usability session finds major problems. Four out of five users stumbled in the same place, and one said it wasn’t frustration: they hesitated, because they wouldn’t trust the process…
Full Product UX article at UX Collective »
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