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Be like water, The death of the empty state, AI for UX
👤 Fabricio Teixeira
📅 2026-05-18

“You have likely seen companies quickly introduce AI mandates to keep pace with these trends. In the blink of an eye, we went from having no money for a Mural license to heavily investing in a bulk subscription to Copilot. Vanity metrics, such as the number of tokens used (tokenmaxxing) have been used to measure implementation speed, without a direct link to how they will affect OKRs or, for …
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