Numbers, Not Mockups: How To Connect UX With Business Metrics

Polina, co-founder of Phenomenon Studio and product strategist. Building and scaling digital products with $500М+ raised collectively. getty ​Companies often focus on developing new channels or features while losing money to a single, invisible barrier in the user flow. If that sounds like an exaggeration, look no further than online travel booking service provider Expedia. When its team … Full Product UX article at Forbes »