Senior Product Designer (Provider Acquisition)

📍
On-site

🕔
Full Time

🪜
Senior

💰
$180k – $225k per year

Every patient booking on Headway depends on the right providers being on the platform
The Provider Growth team owns that top-of-funnel — getting qualified providers to discover, evaluate, and choose Headway, then guiding them from lead to activated
This is the first embedded design role on the Acquisition pod
This role sits at the highest-leverage part of the provider funnel and spans two surfaces: the external provider-facing experience and the internal tooling that powers it
You’ll partner with Creative on a provider rebrand and landing page, own the lead form that turns interest into a signed-up provider, and design the internal agentic PGA (sales) tooling
The through-line is conversion: you’ll own lifting SQL → Intake-Complete conversion, diagnosing drop-off and running experiments across the funnel
We’re building an AI-first design team at Headway. Designers are expected to use AI tools like Claude, Cursor, and MagicPatterns to prototype and stay involved through launch and iteration directly in code
We’re looking for designers who already work this way and see AI as a primary part of their workflow
Provider rebrand & landing page. Partner with Creative to design a premium, high-converting provider landing experience and evolve the provider-facing brand
Lead form & acquisition entry. Own the lead/application entry point — low-friction, high-trust, and built to convert
PGA enablement & agentic tooling. Design real-time signals and agentic experiences that help every Provider Growth Associate coach providers through the funnel — turning the best PGA playbook into product
Funnel conversion. Diagnose SQL→IC drop-off, form hypotheses, and run experiments that move the number
Research & craft. Talk to providers and PGAs with the research team’s support; raise the craft bar and contribute patterns to the Helix design system- Have designed agentic or AI-powered workflows — real-time decision support or intelligent automation, not just chatbots
Bring exceptional visual and interaction design craft — you produce polished, high-quality work for public-facing surfaces and care deeply about the details
Partner fluently across functions — especially with Creative/brand, PM, and Eng
Are comfortable with AI prototyping tools (Claude Code, Cursor, MagicPatterns) and see them as core to how you work
Want your work to make a meaningful difference in people’s lives — this role directly shapes how many providers join Headway, and how many patients get access to affordable mental healthcare
Have 5+ years of product design experience, with real time spent on conversion, growth, or acquisition work
Think in funnels — you know how to diagnose drop-off and get excited when a design change moves a metric

Headway

Founded	2017
Industry	Mental Health Care
Employees	1001-5000
Revenue	7.1M
Country
HQ	New York, NY, United States {{REMOTE}}
Locations	United States
Website	headway.co

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Posted by	Hiring Company
Posted on	2026-08-07: 1 days ago
Apply on	ashbyhq.com

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