Users own the present. You own the future.

A few years ago I sat in a research session at Moonfare. Since private equity is a premium product, our clients are mostly C-level executives, founders or people who have spent decades being the person in the room with the answer. He was one of them.I asked him about a part of the platform, and within a minute he was telling me, in precise detail, exactly what we should build next. He had a … Full Product UX article at UX Collective »