Walking on Water for Deals: A UX Look at Bank of America’s Credit Card Merchant Offers

👤 Olivia De Sonne Ammaccapane, Olivia De Sonne Ammaccapane Is A Senior Ux Researcher At Ci., Corporate Insight, Dellynn Prince-Travis, Root –M-A-Box-Bp –M-A-Box-Bp-L, .M-A-Box Width, Margin-Top, Important Margin-Bottom, Important, .M-A-Box-Header Margin-Bottom
📅 2026-04-30

Confession time—I am a “deals girl.” I regularly screenshot merchant offers from my various credit cards, send them to my friends and say, “Hey want to try this place for dinner?” or, “Want to use my card for 15% off the rugs we went shopping for?” However, in early 2026, Bank of America switched up their deals layout to something far more…effortful. It’s now much harder for me … Full Product UX article at Corporate Insight Research Services »

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