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Yippee IA: Six principles for creating a successful information architecture
👤 Chris How
📅 2026-05-21

You want people to spend more time engaging with your content and less time struggling to find it. A great information architecture (IA) tells a story, creates flow, and aids discovery for the people using your products or services.Is this how users feel when navigating your website?What do your users say about finding your content?Here are some things I’ve repeatedly heard (or close …
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