Reddit Locks Mobile Website Behind App Download: User Backlash, Monetization Struggles, and the “Enshittification” of UX

A sharper turn toward the app—and away from the open mobile web Reddit’s latest mobile web change—a full-screen, non-dismissible prompt that pushes visitors to open or install the Reddit app—is more than a design tweak. It signals a strategic recalibration of how the platform wants to be consumed, measured, and monetized. For years, Reddit benefited from a low-friction pathway: a user … Full Product UX article at BizTech Weekly »