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When and Why to Use Analytics
“Green field” sites are new developments while “brown field” are based on existing solutions.In this video we look at getting started with analytics and how best to apply …
Analytics Data Types
Analytics contains many kinds of types of data including bounce rates, conversion rates, repeat usage, user demographics, search behavior, and user journeys.We’re going to start our adventure into …
First-Click Testing
First-Click Testing shows you where users start their journey.First-click testing is very simple in concept and is pretty well described by its name; users are given a task and are asked to click on …
Tree Testing: Discover Where Your Users Get Lost
Tree Testing helps you to find where users get lost in your navigation.Tree testing provides goal-oriented verification of a navigation hierarchy. No other part of the solution is involved since …
Getting Started with Early-Design Tests
Example of a tree-testing “pietree” from Optimal WorkshopAs with most research tools, you need to decide what you’re trying to find out and who to conduct your research with. In this video, …
Early-Design Testing
Early-Design Testing is a great way to minimize extra work later in the process.Let’s get started on this exciting topic! In the video, William Hudson introduces early-design testing generally and …
Ensuring Quality
An example of traditional “straightlining”. Notice that some of the marked answers would not be made by respondents who are actually reading the questions. There is a temptation to see surveys as a …
Design for Value: What is Conversion Optimization and Why Should You Care?
As designers, your product’s end users are your priority. Through your work, you advocate the user’s perspective to business owners so that business and marketing decisions fit well with the …
Why your CEO acts like a clown: The tribal myths of leadership
When building and growing a company, you must be able to step away from numbers and KPIs and look at it from a human perspective — as a… …
The blind spots of inclusive AI
AI has lowered real barriers for many users. But intelligence and inclusion do not always advance at the same pace. …
Get behind me, AI writer
A reverse-engineered drafting process that keeps humans in charge(AI disclaimer: edited image of Jesus & the St. Peter android was produced with AI assistance; the rest of the banner, copy, and …
Practice notes on including citizens in the design process
Field notes on trust, participatory scaffolding, and shared agency.Citizen participation? Hell no!Involving citizens in public design is much more than running an “open” process. It is about …
UX Research with Minors: Consent vs. Assent
When conducting UX research with minors, you must obtain consent from a parent or legal guardian and assent from the minor participant.
What UX Consulting Clients Expect in the Age of AI
Clients still seek strong judgment and critical thinking, research rigor, and respect for real-world and user constraints from UX consultants.
Building Digital Trust: An Empathy-Centred UX Framework For Mental Health Apps
Designing for mental health means designing for vulnerability. Empathy-Centred UX becomes not a “nice to have” but a fundamental design requirement. Here’s a practical framework for building …
UI Design Validation with Nano Banana Pro
My favorite 5 use casesContinue reading on UX Planet »
The hidden cost of untrained design teams
Poorly trained design teams slow innovation, increase rework and dilute impact. The problem is rarely visible at first, but the long term cost is significant. Here is what it is really costing your …
Writing Good Questions for Surveys
Although question grids like this are much loved by survey tool suppliers, they are very taxing for participants and don’t work well on mobile devices.A quick glance at online survey tools will …
Why and When to Use Surveys
Sometimes interviews are a better solution.Knowing what tools to use and when is an important part of the research process. Surveys can be quick and inexpensive, but you need to be sure they’re the …
Correlation in User Experience
Correlation describes the relationships between datasets.Correlation is something of an advanced topic in user experience since most of the data we collect is categorical (counts of first time …
